The world's first and only official Harry Potter flagship store is located in NYC's Flatiron District and has 15 separate themed areas, including a Butterbeer Bar.

Wizards and muggles can pick from a frothy cup of draft Butterbeer, a refreshing Butterbeer ice cream, or freshly poured bottled Butterbeer. Draft Butterbeer has only previously been available at Warner Bros. Studio Tour London and Wizarding World locations in Universal Studios theme parks.



Harry Potter New York combines interactive elements and exclusive products. Additionally, the store will house the most extensive collection of Harry Potter and Fantastic Beasts products in the world.

Inside the store, fans can:

• strike a pose inside a London phone booth or step into Hagrid's boots for the ultimate photo op
• browse over 50 wands inspired by characters, locations, and props, including the Golden Snitch wand
• stock up on chocolate frogs and many other sweet treats
• step into the Atrium of Awe, featuring a rotating Griffin cast from the original prop, and shop apparel, accessories, and home goods
• and so much more!

Harry Potter New York is located at 935 Broadway near the iconic Flatiron Building. To avoid overcrowding, fans are advised to visit the store in the morning to gain a special entrance code which will be valid for a later time that day.